Cloud Free Trial Conversion
SaaS Onboarding • User Activation
Our client, a global tech company based in Redmond, Washington, had advanced their cloud computing service to new heights in the landscape. However, as they have moved up the adoption curve into new markets, customer engagement started to drop, and free trial conversions slowed as a result. Customers further up the adoption curve needed to be presented with additional education and a simplified journey to a free trial. My team assessed their digital experience to identify ways the site could be streamlined, removing the hurdles potential new customers face when signing up.