As lead product designer on Expedia Travel Shops, I helped design and evolve a creator-led travel discovery experience that explored how social inspiration and curated recommendations could live within a global OTA. Over three years, Travel Shops grew from an early experiment into a scaled discovery surface used across select Expedia experiences, informing how creators, content, and commerce could work together inside the Expedia ecosystem.

As a product designer working on Breville’s digital ecosystem, I helped design a set of connected experiences that brought together cooking inspiration, meal planning, and product integration across mobile and web. The work explored how Breville could move beyond standalone recipes to create a more personalized, ongoing relationship with home cooks — connecting content, community, and hardware into a cohesive experience.

Two groups at Microsoft approached my team with similar requests to research, analyze, and design demo prototypes for future-facing experiences using Power BI-integrated dashboards.

As part of Expedia Group’s affiliate ecosystem, the Affiliate Hub supports creators by giving them visibility into performance, earnings, and opportunities to grow. I led product design across web and mobile, focusing on clarity, motivation, and scale across the creator lifecycle. The platform went on to support a system that generated $5M in gross profit, drove a 5× increase in monthly active users, and became a core surface for creator participation.

Neighborly is a family of neighborhood services that operates nationwide. After five years of rampant growth, they came to my team for an update for their central homepage, a marketing site that we designed to quickly establish a warm, inviting, and professional brand identity, while moving people quickly through the Neighborly universe to the services or franchises they needed.

Our client, a global tech company based in Redmond, Washington, had advanced their cloud computing service to new heights in the landscape. However, as they have moved up the adoption curve into new markets, customer engagement started to drop, and free trial conversions slowed as a result. Customers further up the adoption curve needed to be presented with additional education and a simplified journey to a free trial. My team assessed their digital experience to identify ways the site could be streamlined, removing the hurdles potential new customers face when signing up.