Leveraging the expertise of its advisors, engineers, consultants, and support professionals, Microsoft Enterprise Services makes digital transformation easy, helping organizations adopt and implement Microsoft solutions and strategies that optimize operations, empower people, and accelerate growth.
My team partnered with Microsoft Enterprise Services to author and design a series of white papers titled Digital Conversations. Besides promoting Microsoft’s services and solutions, the Digital Conversations books convey critical thought leadership and expert analysis on a variety of digital transformation topics—from adopting digitalization strategies to streamline business operations, to embracing artificial intelligence and machine learning to better serve customers, to creating a more collaborative workplace to ignite innovation.
Date
January 2018 - March 2019
Agency
Revel
Team
James Watson, Creative Director
Joe Ehrbar, Copywriter
Art Direction
Working with a small team, I helped to create a dynamic template for immersive and inspiring whitepapers. My creative director and I split the art direction for each book, taking on different topics with different visual themes. Each book was designed for both digital and print - by the end of the partnership, we had delivered over 18 papers, as well as a multi-volume bound series.
Takeaways
I started my design work making concert posters, and have always enjoyed designing for print. This project was particularly rewarding in terms of the modular, multi-channel impact. As the topics kept coming in, we had to continue to stretch our imaginations to discover new themes. The papers continue to be used as a knowledge base for the agency that created them and a primary example of their thought leadership.